Why Sales Training Fails

In a new study, a research firm found that sales training projects were unsuccessful 90% of the time – almost a complete failure. The majority of the research studies on sales training show most companies can not produce sustainable, continued benefits. It’s likely the same pattern holds for management training as well.

Why do companies keep spending money on new programs while sales training keeps generating billions in revenue virtually every year?

An Easier Way to the Top

What is the secret to rapidly climbing the corporate ladder?  Interpersonal Skills are key.  A recent study published in the Organizational Management Journal identified the top eight behaviors and skills of high achievers.  Politics and diplomacy was at the bottom of the list.  It is surprising schmoozing really does not matter as much as other factors.  So what do you think is #1 skill of that takes leaders to...

Custom Training Sticks

Thirty-three minutes after training, students lost 42% of the material covered in a typical training seminar, according to the Research Institute of America. It gets worse. After the second day, only 33% is retained, and after three weeks that number drops to 20%.

So how can you increase retention? There are many factors, but custom training can significantly increase retention levels. Work-Learning Research has shown that there’s a 55% improvement when there’s an alignment of real-world with the learning experience.